Analyze your B2B SaaS investments and returns effectively and efficiently.
Formula
const cltv = inputs.averageRevenuePerAccount / inputs.customerChurnRate; const totalRevenue = inputs.initialInvestment > 0 ? inputs.averageRevenuePerAccount * (1 - Math.pow(1 + inputs.growthRate, inputs.yearsToProject)) / (1 - (1 + inputs.growthRate)) : 0; const totalCustomers = inputs.initialInvestment > 0 ? inputs.initialInvestment / inputs.customerAcquisitionCost * Math.pow(1 + inputs.growthRate, inputs.yearsToProject) : 0; const roi = inputs.initialInvestment > 0 ? (totalRevenue - inputs.initialInvestment) / inputs.initialInvestment : 0; return { totalRevenue: totalRevenue, customerLifetimeValue: cltv, roi: roi, totalCustomers: totalCustomers };Initial Investment
50,000
Customer Acquisition Cost (CAC)
500
Average Revenue Per Account (ARPA) / Year
5,000
Customer Churn Rate (Annual)
0.1
Annual Growth Rate
0.2
Years to Project
3
Use the result to compare providers, request quotes, or send the scenario to a specialist when the numbers matter.
B2B SaaS Investment & Return Analyzer projects Projected Total Revenue, Customer Lifetime Value (CLTV), Return on Investment (ROI) using Initial Investment, Customer Acquisition Cost (CAC), Average Revenue Per Account (ARPA) / Year, Customer Churn Rate (Annual). Investment returns are never guaranteed — historical averages don't predict future results, and fees, taxes, and inflation reduce real returns. Use this as a planning tool, not a promise of outcome, and consider professional advice for large decisions.
Use this finance calculator to compare scenarios before committing money, time, or a provider conversation.
The estimate combines Initial Investment, Customer Acquisition Cost (CAC), Average Revenue Per Account (ARPA) / Year and returns Projected Total Revenue, Customer Lifetime Value (CLTV), Return on Investment (ROI).
If the result changes your decision, verify the current quote, rate, eligibility rule, or provider term before acting.
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This calculator provides estimates based on the inputs provided. It does not constitute financial advice, investment recommendations, or tax guidance. Past performance does not guarantee future results. Consult a qualified financial advisor, accountant, or tax professional before making financial decisions.
Reviewed by the CalculateThis.ai editorial team. Updates: check back for latest parameters. Tools are for estimation only — verify with current provider terms.